Magnify CEO Not Writing Off Mainstream Media Yet - @mediabistro: @PRNewser

mediabistro.com (Jun 16 2010) Marketing

1. In a discussion between NewTeeVee blogger Ryan Lawler and Magnify CEO Steve Rosenbaum at Internet Week, it was established that content curation is king now. "'Content is king' is a dead phrase" Rosenbaum scoffed. With both professional and amateur curators aggregating content on so many platforms, what does this mean for PR, the industry whose mission it is to encourage the creation of image-burnishing original content? (Read Full Article)

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