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  1. Content Curation Marketing Today


  2. Content Is No Longer King: Curation Is King

    magnify.net (Jun 18 2010)

    1. "Content is King" -- no longer. Today, the world has changed. "Curation Is King." Ok, I hear all the content-makers sharpening their knives to take me on. I'm ready. First, why content is dead: Content used to be the high quality media that came out of the very pointed end of the funnel. Articles in the New York Times. Movies from Miramax. Thursday night comedy from NBC. Books published by Simon and Schuster. Creative folks wrote pitches, treatments, sample chapters, pilots, but only the best of the best got published. Then, the web came along and blew that up. Kaboom ... (Read Full Article)

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