Influential Marketing Blog: 10 Insights From The 2010 Corporate Social Media Summit

rohitbhargava.com (Jun 18 2010) Marketing , Social Media

1. Content Creation. Often the place where brands start when it comes to thinking about social media, creating branded content is just one piece of a complex puzzle. Still, having content created by a brand can be a great way to get consumer engagement and done right can help to position a brand and have a broader impact on awareness, consideration and even purchase behaviour. The first idea mentioned in this category of content creation was along the lines of content curation - something I have written often about. Curation means taking content from across the web and bringing it ... (Read Full Article)

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