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Feed the Content Beast eBook
How to Feed the Content Beast (without getting eaten alive)
Download this great resource to learn some new tips and tricks on optimizing your content, curated or original. Foreword by Ann Handley of MarketingProfs.
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Authors
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Why Content Marketing Is The New Branding
CMO.com (Sep 25 2012) Industry & Business News
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A brand is built, over time, by third-party validation communicated through third-party content. What other people said about Volvo created the meaning of that brand--the advertising Volvo did just reinforced that meaning. As marketers, we try to convince customers and prospects to generate content about our brands.
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