Curation May Be Hot But Creation Is Still Cool

Forbes.com (Oct 8 2012) Industry & Business News

1. Forbes says that content curation is not for all brands, and recommends a few things to consider for brands that want to curate content:

   So while curation is a valuable strategy for certain brands, not all brands can or should be curators. Yet every brand can and should be creators of content. More specifically, brands must think and act like publishers, creating shareable content that inspires others (preferably many others) to both create and curate. Content is the social atom, the thing around which every other thing happens. So I ask you: Would you rather curate others’ content, or have others curate your content?

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