2. Feed the Content Beast eBook

    How to Feed the Content Beast (without getting eaten alive)

    Download this great resource to learn some new tips and tricks on optimizing your content, curated or original. Foreword by Ann Handley of MarketingProfs.

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  3. Topics Mentioned


  1. Amplification & the changing role of media

    GigaOM (Oct 13 2012) Industry & Business News

    1. A new theory that the role of the journalist and media more broadly has changed from being a reporter and finder of information, to being an amplifier of existing content -- in other words, a curator:

      A reporter’s job for the longest time has been to find information and report it. This is what we have called news... So what is the role of today’s media person? In addition to reporting news, I think picking things to amplify is also important.

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