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The Open and Shut Case for Content Curation
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Brands as Content Curators | CMO.com talks about information overload and @HiveFire
CMO.com (Jul 6 2010) Marketing , Newspapers
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From a B2B standpoint, Pawan Deshpande, CEO of marketing technology company HiveFire, believes the content curator will emerge as the steward of thought leadership, deftly picking through hundreds or even thousands of pieces of information pertinent to a company and presenting it all in an intelligent, orderly, and compelling manner to the right audiences. (Read Full Article)
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