2. Feed the Content Beast eBook

    How to Feed the Content Beast (without getting eaten alive)

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  1. Churn: The Problem Of The New Tech Journalism

    TechCrunch (Nov 27 2012)

    1. How we communicate and share the news through WOM (word of mouth) and our constant conversation. PR versus marketing versus doing it yourself - which one is the right way or the best way to get the word out.

      There is a very large percentage of people for whom the words “Hey, Angry Birds Star Wars is out. You can get it here” is far superior to a 1,000-word article on how they got birds to look like Han Solo. We’re not any company’s marketing organ, no matter how many times we post about Apple. Those who want ...

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