2. Feed the Content Beast eBook

    How to Feed the Content Beast (without getting eaten alive)

    Download this great resource to learn some new tips and tricks on optimizing your content, curated or original. Foreword by Ann Handley of MarketingProfs.

    Download now >>

     

  3. Topics Mentioned


  1. Curation & Brain-mapping: Be an Information DJ

    Business Management Ideas (Nov 28 2012)

    1. Harvard Business Review article that likens sharing of information and content to how our brains consume information and decide what we want to share to others.  This has profound impact on how we think about marketing, building viral buzz and has a direct parallel to our roles as content curators:

      Buzz happens because we're "information DJs": we take in information and enjoy it but at the same time we also think about whom else might like it as well. With our social media and other technology, often this effect is intensified. As we share it, we often get rewarded ...

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