2. Feed the Content Beast eBook

    How to Feed the Content Beast (without getting eaten alive)

    Download this great resource to learn some new tips and tricks on optimizing your content, curated or original. Foreword by Ann Handley of MarketingProfs.

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  1. Content Marketing Basics For 2013: Buyer Personas

    CMO.com (Dec 5 2012) Industry & Business News

    1. To create relevant marketing content, you need to have a clear picture of the problems and issues that your potential buyers are facing on the job and how they are trying to deal with those problems and challenges. The best tool for collecting and organizing information about your potential buyers is a buyer persona. (Read Full Article)

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