2. Feed the Content Beast eBook

    How to Feed the Content Beast (without getting eaten alive)

    Download this great resource to learn some new tips and tricks on optimizing your content, curated or original. Foreword by Ann Handley of MarketingProfs.

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  3. Topics Mentioned


  1. Curated content plays a strong role early in the buying a cycle

    MarketingProfs (Dec 11 2012) Industry & Business News

    1. A recent MarketingProfs article based on an IDG report provides a framework for what types of content play a strong role at each stage in the buying cycle.  Not surprisingly, curated content that provide a general overview, along with news content plays a strong role as buyers decide to move forward or not early in the buying process:

      Early in the purchase process, when determining business need and technical requirements, ITDMs rank content such as feature articles, technology news stories, how-to articles, and whitepapers as most important.

      Here ITDMs stands for information technology decision-makers.  While this article pertains to IT buyers, there's no reason why the role of top of the funnel curated content does not also play a identical role for other industries and buyers.

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