Six Social-Digital Trends for 2013
Harvard Business Review recognizes that content will be one of the 6 biggest social and digital trends for 2013:
Content may become your company's most valuable asset in 2013.... Organizations must create compelling content to exploit this.
In addition, HBR is saying that another trends is that there will be too much data and not enough insight:
There aren't enough qualified human beings (analysts, sociologists, strategists, etc) to mine all this data. But this won't last for long. 2013 may be the year we focus less on data and start thinking about how to understand, interpret and make good use of it.
Put the two together, and what you get is curation: creating content for brands, while helping to draw insight from the overload of content.