Solving the Content Creation Conundrum
We found similar results that marketers are itching for ways to measure their content. We conducted our second annual B2B Marketing Trends report late last year that cites that 87% of marketers are using content marketing which is a 5% increase over 2011.
Content marketing remains the bright, shiny objet du jour for marketers, even as they work to figure out how to best implement it and measure results. Content marketing is attracting its share of marketers' budgets -- 12% on average -- and more than half of marketers plan to spend even more in the coming year, according to a survey Ad Age conducted in late 2012 of nearly 600 marketers.
