Business Blogging Is Easy?

HiveFire on Content Curation (Aug 12 2010) Marketing

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Areas of Interest: Marketing, Newspapers, Science, Search, Social Media
  1. Business Blogging Is Easy?

    Business blogging is easy.  That's why every company employs a full-time blogging staff that writes content so compelling it instantly transforms each visitor into a long-term client.

    We know, wholeheartedly, that no part of the first paragraph is true.  Business blogging is a hard journey that we covered most recently in our webinar the ABC's of Corporate Blogging and whitepaper Business Blogging:  As Easy As A, B, C?

    In both, we spend a fair amount of time sharing how we can make corporate blogging efforts relatively easier by starting with the ABCs. 

    We are pleased to present the ABCs of business blogging below:

    A.    Ask Yourself…
    Why start a blog? 
    Before launching a blog, begin by listing out the goals you hope to achieve.
    Ensure each concept you create ties back to one of these goals.

    B.     Basics…

    ·         Blog regularly - engaged audiences like to know when the next post is coming

    ·         Be concise - are you an adept scanner? Your readers probably will be, too

    ·         Build traffic - optimize your post for keywords used by your target audience

    ·         Boast value - the one rule in blogging is that you have to have something to say

    C.    Content

    Content can be broken apart into:

    ·         Content marketing - 'sharing information as a means of conversion.' 

    ·         Content creation - developing original or sourced material

    ·         Content curation - finding, grouping, organizing and sharing content that provides value


    Think of each bullet above as most predominantly supporting the bullet directly above it (ie content marketing is most predominantly supported by content creation.)

    Content curation is the long-awaited step that predominantly supports content creation.  In less than twenty minutes each day, content curation can repurpose material from several different sources, transforming it into original blog posts for your readers.  Done right, this can double your blog output and is as close as possible to a solution that makes blogging easy.

    So are you ready to learn more or are you ready to get started?

    For more information, download the webinar ABC's of Corporate Blogging or read 'Business Blogging:  As Easy As A, B, C?' by visiting our Content Marketing Resources page.  To get started, watch an online demo of content curation solution Curata.


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