Airvana's Content Curation Aids in SEO of its News Portal FemtoHub.com

Quotes

1. “ But when we saw exactly how the tool worked and the ease [with] which we could collect, sort and distribute information. ”

2. “ It actually helps me stay current on the news in our industry. ”

Entities Mentioned

• Curation
• Content Curation
• Cambridge
• ROI

1. Challenge: Search engine optimization and brand differentiation. Solution: Create a topic-specific news portal. Results: Ranked No. 1 in Google for the keyword phrase "femtocell news." Between two and five times less expensive than contracting for original content, and less time-consuming than producing it internally. Much like femtocells boost cell phone signals, content curation aids search engine optimization. (Read Full Article)

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