Changing Roles, Rules for Marketers-as-Publishers to be Explored by Content Marketing Thought Leader & HiveFire Ceo ...

Yahoo! Finance (Mar 7 2011) Marketing

1. CAMBRIDGE, Mass. , March 7, 2011 /PRNewswire/ -- At a time when "brand journalism" raises eyebrows and marketers navigate an uncertain landscape dotted with content that could make or break customer relationships, content marketing solution provider HiveFire will give voice to the future of online brand building at this year's SXSW Interactive Festival. Brave New World: Debating Brands' Role as ... (Read Full Article)

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