PeRceptions: How #SXSW is Like Sesame Street. Interesting note on Jeff Jarvis view of #curation

1. Content is not new to all marketing disciplines. Producing quality content that cuts through the clutter is what good PR people do. It's what we've been doing for years. What is new is the channel - instead of cutting through the clutter in ... Curate: I've included curate not so much because it's something that is a well-established part of PR, but more because the presentation in which it was most used - by media expert Jeff Jarvis - really got me thinking about the ... (Read Full Article)

   Bookmark or Share this article

   
   

Login to comment.