Brand Journalism: Ethics, Opportunities & Outcomes

Beyond PR (Mar 14 2011) Marketing

1. Brand journalism was the topic of two packed sessions at SXSWi yesterday, and common themes – including umbrage at the use of the word “journalism,” the imperative for brands to engage in reportage and storytelling as part of their content marketing strategies and concern around how brands and content would be policed – were repeated by both panels. (Read Full Article)

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