Slide Show: The CMO's Guide To The Marketing Marathon | CMO.com

CMO.com (Jun 28 2011) Marketing

1. I love being a marketer. It is a role that challenges me to think critically and creatively every day. Like every profession, though, there are the days where “marketing emergencies” can reach a boiling point. And at the end of those days, the best release I’ve found is to take a nice, long run. In many ways, a CMO’s job is a lot like a marathon--a tiring, arduous race in which you need to keep pace, or, better, stay at the front of the pack. As a lifelong runner, the connection between my day j (Read Full Article)

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