1. Content Curation Marketing Today


  2. 4 Ways to Optimize your Brand's Content Curation Process

    experience matters (Jul 13 2011)

    1. 4 Ways to Optimize your Brand's Content Curation Process We’ve talked a lot recently about marketers starting thinking like publishers. We’ve outlined three key phases of the publishing cycle: planning, sourcing, and governing. To dive deeper, let’s take a look at sourcing content. After your team of go-getter content strategists have planned for the type of content that is required to meet business, brand and consumer needs — the type of content that’s going to inspire, resonate and promote engagement through relationship building — you are now tasked with the question: Where’s all this awesome content going to come from? Creating content from scratch is expensive and time consuming. ... (Read Full Article)

      Bookmark or Share this article


      Related Articles

    Login to comment.