Content Curation: 6 Tips for Getting Started

Curata on Content Curation (Aug 3 2011)

1. Search engines are invaluable to web researchers, marketers and the general public. Sometimes, though, search results can be off-target for what you’re really looking for. Content curators are there to sift through the masses of Internet information to find relevant and usable content. They organize that information and categorize it for the people who would be the most interested in it. They also cultivate it in one place so its easier to find. This should be of particular interest to marketers trying to draw consumers to their brand, as the possibilities for explaining its value are nearly endless and can target a range of markets categories.

   Here are some helpful tips for getting started with content curation:

   Use SEO.
   One of the most important aspects of good content marketing is that it must be easily found. Search engine optimization (SEO) can help with that. Figure out what key words are trending in search (Google Trends is a good tool for this) that are relevant to your brand and use them strategically throughout your website, blog postings and other content generation initiatives.

   Broaden Your Topic.
   Think outside the box when determining how to attract not only current customers but potential new ones to your content. Different types of content can attract different people. Thinking outside of your standard topics can also help position you more effectively for a new audience. Use content to help provide angles and information about the topic and drive customers to your brand.

   Develop Resources.
   How do you know what topics are front of mind for your target audience? Unless you have invented the 30 hour work day, chances are you don’t have the time to manually research what content is gaining traction with your customers and prospects. Develop a system of resources by subscribing to RSS feeds, newsletters and blogs to get your customers content pushed to you for quick and easy consumption.
   
   Cite Your Sources.
   One way to gain trust for your brand is to give credit where it is due. This courtesy may even help you get your content curated into other people’s sites. Avoid republishing the full-text of other’s work, and always remember that a good curator adds perspective and insight to curated content
   
   Mix It Up.
   Use some content of your own and share some content that isn't. Create a powerful content mix by a) curating content that speaks to your audience and aligns with your brand’s values and offering; b) generating original content that demonstrates a strong understanding of your audiences needs and interests. Leveraging this mix generates awareness for your product or service and shows you're keeping up with the latest developments in your field.
   
   Make A Schedule.
   Good content curation doesn’t happen by accident. Create a game plan and get ahead by considering in advance the topics for your posts and social media updates. Let your original content help locate the right curated content, or generate original content inspired by topics presented in curated content.
   
   There is more to content curation than just what is listed here, but these basic steps should help you on your way to broadening your reach and generating consumer engagement. As you master these approaches, stay connected to our blog to learn more advanced content marketing techniques and concepts.
   
   Are you ready to get started? Try Curata free for 30 days and get started with content curation.

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