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  1. Outbrain study on content referrals shows less social engagement

    eMedia Vitals (Aug 10 2011)

    1. Twitter, on the other hand, is its own curator, where users can choose who they follow and what content they consume all at once. This is driving brand loyalty away from the publisher and instead creating loyalty to the Twitter stream, Sasson said. "It's almost like Twitter has become your editor," he said. "Each of the articles that you're reading, you're coming from Twitter into them, rather than relying on your publisher." (Read Full Article)

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