Content Curation is the Ultimate Engagement Tool

Curata on Content Curation (Aug 12 2011)

1. 

   Content Curation is the Ultimate Engagement Tool
   
   Look here! Fire! Now that I have your attention…now what? Marketers know that grabbing someone’s attention is one thing, maintaining it is a whole other.
   
   Consider this, the average person’s attention can be held for eight minutes before drifting off onto another topic. That stat may seem daunting enough for marketers, but then you have to remember that 1.6 million posts and 60,000 websites are added to the web every day. With the constant stream of information available online, how do you keep anyone engaged with your brand?
   
   The answer is far simpler than you think; you keep them interested by talking about topics that are important to them. Content curation is a great way to find the content that resonates with your target audience and keeps them engaged.
   
   Here are just a few ways content curation leads to an engaged audience.

   1. Timeliness – Topics and trends move quickly. Talking about and sharing the latest news teaches your customers and prospects to turn to your brand to stay informed. By demonstrating that your business is in tune with industry developments, you also establish brand trust with your audience.
   2. Insight – Keep your audience interested by adding your insight and perspective to curated content. Prospects want to know what you think of the latest trend. Customers need to understand your opinion to changes in the marketplace. Voice your opinion and begin dialogue.
   3. Interactivity – Finding quality content that speaks to your audience and brand is a tall order. So imagine being able to reinvest that research time into interacting with your customers and prospect. Content curation streamlines the process of finding and publishing valuable content, allowing marketers time to interact by asking questions, taking polls and gathering
   4. Consistency – How many blogs do you read that publish a post just once every 2 months? Or how many websites do you visit regularly that haven’t been updated in years? To engage your audience you need consistency. By consistently publishing quality content your brand sets the expectation with your audience that you are present and active.

   If you’re interested in learning more about the benefits of content curation or to learn how to get started, we encourage you to visit us online and try our 30 day free trial.

   Bookmark or Share this article

   
   

   Related Articles

   • Content Marketing Best Practices By-The-Numbers
   • also written by Jessie Zubatkin (Jessie)
   • Content Marketing Bootcamp: 5 Simple Steps to Get Started
   • also written by Jessie Zubatkin (Jessie)
   • How Content Curation Makes You a Social Media Rock Star
   • also written by Jessie Zubatkin (Jessie)
   • Content Marketing Bootcamp Questions Answered!
   • also written by Jessie Zubatkin (Jessie)
   • Content Curation could solve the biggest challenge facing B2B marketers: Lead Generation
   • also mentions Content Curation

   • Web Aggregation Needs To Get Smarter
   • also mentions Curation
   • CMO Advantage - Content Curation
   • also written by Jessie Zubatkin (Jessie)
   • Beyond Blogs and White Papers: A Recap of Pawan Deshpande’s Panel at MarketingProf’s B2B Forum
   • also written by Jessie Zubatkin (Jessie)
   • Can Marketers Be Publishers?
   • also written by Jessie Zubatkin (Jessie)
   • Social Media Marketing and Thought Leadership
   • also written by Jessie Zubatkin (Jessie)

Login to comment.