Please vote for Curata's Panel at SXSW 2012: Overthrow the King Democratizing Marketing's 3 Cs

Curation Insights (Aug 16 2011)

1. We have submitted our freshest, most exciting idea for this year’s South by Southwest (SXSW) Interactive…now it’s your turn! The annual must-attend event for next-generation marketers, held in Austin, Texas will feature the top panels submitted and then voted upon via PanelPicker by the public. Last year, with your help, we were chosen to host our session, Brave New World: Debating Brands’ Roles as Publishers (which drew a standing-room only crowd). We hope to have this opportunity again! The event is highly community-driven. Your votes will count towards 30% of the total selection process.
   
   The panel we proposed, Overthrow the King! Democratizing Marketing’s 3 C’s, is described below, and focuses on marketing’s evolution into a context-based, 360-degree customer experience. The step-by-step voting process is super fast and easy; we’d love your support.

   Here’s how to vote:

   1. If you don't have an account already, create a PanelPicker account.  Once you do, you'll receive a confirmation email; click the link in this email to verify your account.
   2. If you already have an account, sign in to the interface.
   3. Click here to our panel and click the thumbs up icon to vote!
   4. Consider leaving a comment on the PanelPicker site to share why you want to see HiveFire at SXSW again this year.
   5. Finally, tell your friends to vote as well!

   
   PANEL OVERVIEW:
   Overthrow the King! Democratizing Marketing’s 3 Cs
   For years, the phrase “content is king” has been an anthem for marketers. We’ve evolved past the if-you-build-it-they-will-come mentality in the early years of the Web, and into the let-them-build-it-so-they-will-stay strategy that relies on community-contributed content and opinions to help brands secure mindshare and build visibility online. So the creation, curation and sharing of good content has become paramount. It’s time to shift that evolution into a revolution, where content is key but context is absolutely crucial. Instead of creating content for content’s sake, brands have to be aware of their audiences’ context and deliver an experience that meets their communities where they live, work, eat, sleep and breathe. In other words, it’s time to create the Context Manifesto. The Manifesto, developed through a panel discussion with marketing and content creation experts, will draw on lessons learned from the development of highly tailored and carefully packaged “branded” content from the Obama administration, the use of social media by global political movements and the rise of content curation technologies that aim to deliver content within context for 360-degree branding and customer experiences.

   1. What are marketing's new 3C's?
   2. Why is content no longer “King,” and how did the new ruling parties rise to power?
   3. What defines “good” content and how important are context and community in determining this?
   4. What role does context play for marketers developing and executing a content marketing strategy?
   5. How can brands and marketers deliver results in this new content marketing democracy?

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