SXSW: Content-Savvy Submissions

Curation Insights (Aug 22 2011)

1. Although SXSW 2012 is still months and months away, we are already growing so excited that we can hardly contain ourselves! We can’t seem to read enough of the hundreds of panels proposed and currently open to public voting via PanelPicker. Our own panel, Overthrow the King! Democratizing Marketing’s 3C's, which focuses on the importance of context and audience experience as the true tickets to content-royalty, is quite obviously our favorite…but, here are a few more submissions that caught our eye:

   1. #ContentChaos; Sifting Trends for Inspiration; We like this panel, which asks whether large amounts of web content is helping or hurting, because it asserts the importance of creativity in a brand-audience relationship. Mixing original content and third-party, curated content is the ideal combination for marketers that want to insert their own opinions and thought leadership into content marketing programs.
   
   2. Branded Content: The Next Wave; Last year, our SXSW panel focused on the role of branded content. This proposed panel is the next generation! We would love to see how the role of branded content has evolved throughout the course of another year.
   
   3. Your Content SUCKS; While “King Content” (as we assert in our own panel) is a common term, this panel cleverly mentions that only GOOD content can be crowned king. Finding and creating timely, relevant content can be tough; we’d love to see this panel explain how to do it best.

   We encourage you all to vote! And, if you think we’ve missed a great SXSW Interactive panel, comment here and let us know. We’d love to hear your thoughts.

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