Why the iPad Matters – Its the Beginning of the End | by Carl Frappaolo

1. From my ECM-er perspective, the reason the iPad is so important is because it marks the beginning of the end of the old generation of publishing, and the popularization of e-publishing. The ability to publish electronically – not just create and layout content electronically for a paper-based print run – but content created specifically for electronic delivery, is clearly not new. But, the overall market understanding of and appreciation for the full value of electronic content delivery has been lagging. The popularizing of electronic-based content delivery, (yes, I think the Apple entrance into the market will help finally raise awareness and market demand overall, similar to the way Google raised the general market appreciation for the value of search) will not only allow publishers to take advantage of e-based delivery, but compel them to do so, and race to leverage the unique powers and capabilities of the media. (Read Full Article)

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