3 Ways Content Curation Drives Sales

Curata on Content Curation (Aug 31 2011) Marketing

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   While it’s great to place a company’s name in front of prospects, if the exposure doesn’t drive more sales, the results weren’t worth the effort. After all, the desired outcomes of good marketing are:

   • lead generation
   • sales
   • customer retation

   There’s a direct link between those revenue oriented goals and content curation. Content curation sends information to an audience over a variety of channels, matching message delivery methods to those most likely to engage and purchase. Focused online marketing performed in this manner has been known to vastly increase lead generation and sales.

   Here are 3 Ways Content Marketing Drives Sales:

   1. Expand your audience.
   Buyers are doing more online research before making a purchase than they ever have before. And why not? All the information in the world is now at their fingertips. Informative, compelling content that is easily available and shareable not only works to a brand’s credibility, but it helps widen the net to bring resource and solution rich information to a larger audience.

   2. Finesse the decision process.
   No two prospects are exactly alike. Content curation should address the different personalities and engagement levels involved in the decision-making process of a purchase. Diverse content appeals to diverse individuals, making it easy to address various prospective customer segments simultaneously. It allows for a company to structure new or existing content so it can be presented to customers at the right time for maximum impact. Additionally, effective content strategies help to propel prospects along the path through the sales funnel until they end up ultimately as a satisfied customer.

   3. Roll with the punches.
   Content curation and content marketing allows brands to respond quickly to changing environments and situations. As the economy, market conditions, motivations and needs of prospects change, so too can the messaging. This can make for a steady sales flow as appeals to consumers can shift message focus as quickly as you’re able to publish new content and share it via social platforms.

   Assembling the right information in consumable formats within the framework of the sales cycle allows businesses to leverage content in innovative ways that aid in lead generation and customer retention. The ways content marketing can make your brand’s name memorable are only limited by how what you’re willing to invest in it.

   Discover how Curata has helped other brands translate content marketing into new revenue streams by downloading one of our case studies.
   
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