1. Why Distractions Mean Failure in Football and Marketing

    Once, after a loss, former Tennessee Titans’ coach Jeff Fisher made this statement to the media about his team’s effort: “I think you have to be able to deal with distractions, put them in perspective and move on. Distractions are the primary reason for losing football games. ” He didn’t chalk up the loss to a poor planning, a bad strategy, or lack of effort. He pinned the losing effort on distractions.
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