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  2. Content Curation: Streamlining The Process Of Populating Your Social Networks With Relevant, Interesting and Engaging Content

    The Content Wrangler (Sep 27 2011)

    1. Content Curation: Streamlining The Process Of Populating Your Social Networks With Relevant, Interesting and Engaging Content Social networks are changing the way consumers obtain information about products and services. Nearly everyone — except for Prince, who has declared the internet dead — is tying to get in in the action. Consumer research indicates that members of social networks are more likely to purchase products and services referred to them by their friends, fans, and followers. In fact, 90% of consumers say they trust recommendations from people they know; 70% trust opinions of unknown users. 71% claim reviews from family members or friends exert a “great deal” or “fair amount” of influence on what they purchase, while ... (Read Full Article)

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