Book Review Part V: Content Strategy for the Web–Curation vs Creation by #writingfordigital

Entities Mentioned

• SEO
• Content Curation
• Curation

1. Content curators are like wiki editors who build relevant pages using recognized subject matter experts from all over the blogosphere as their sources. Done well, these pages can be highly relevant experiences, as we see from Wikipedia. Wikipedia owns top position on Google for millions of keywords for a reason. That reason is relevance. I’m not saying all pages should look and feel like Wikipedia. But the basic content strategy for aggregation should follow the Wikipedia model. What does this mean for content curators? It means you still have to build pages around your curated feeds–pages that do the following things to make your aggregation more relevant to users: (Read Full Article)

   Bookmark or Share this article

   
   

   Related Articles

   • 5 key lessons and other content #curation strategies from #IBM Smarter Planet SEO efforts « Writing For Digital
   • also written by writingfordigital
   • Validating PR Communication with Industry Education
   • also categorized in Marketing
   • The age old acronym "R&R"
   • also categorized in Marketing
   • Why Smart Businesses will Curate Word of Mouth in 2010
   • also categorized in Marketing
   • Content Curation could solve the biggest challenge facing B2B marketers: Lead Generation
   • also mentions Content Curation

   • 3 Reasons Pr & Communications Pros Need to Know Seo | Online ...
   • also mentions SEO
   • Twitter insights from SXSW 2010 « Writing For Digital
   • also written by writingfordigital
   • The Social Media Strategy
   • also categorized in Marketing
   • Why You Need A Strategy for Social Media
   • also categorized in Marketing
   • Content Curation: Why Is The Content Curator The Key Emerging ...
   • also categorized in Marketing

Login to comment.