HiveFire Study Finds Content Marketing is Driving Majority of B2B Marketing Strategies

Curata (Oct 12 2011)

1. In time for marketers to begin developing plans and budgets for 2012, HiveFire, Inc., an online content marketing technology company, today released data that demonstrate the trends shaping the way B2B marketers will develop strategies, execute programs and deliver business results. The B2B Marketing Trends 2011 Survey report showed that B2B marketers are moving away from traditional marketing tactics and toward content marketing. In fact, 82 percent of respondents now use content marketing in their programs, which makes it more popular than search marketing (70 percent), events (68 percent) and public relations (64 percent) and over two times more ... (Read Full Article)

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