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  2. Quotes

    1. “ It's no longer just social media that's social any more – all media is becoming social thanks to the maturation of creative tools and digital distribution. ”
      By Troy Young
    2. “ In a world in which people feel disenfranchised when it comes to big issues beyond their control, online communities represent a kind of glue making them feel part of something bigger that's real and authentic. ”
      By Ed Levine
    3. “ Many brands are confusing social graphs with interest graphs. Yet our social connections are not always driven by shared interests – who you know does not necessarily conflate with what most interests you. ”
    4. “ Other brands, however, will surely follow as they work out value propositions consumers will be willing to pay for, or find ways of incentivising engagement through the offer of (social) credits that don't devalue the brand. ”
      By Oli Newton
    5. “ The commercial value of the communities of interest, and the information contained within them, can only grow. ”

  3. Authors


  1. Content Curation Marketing Today


  2. How 'content curators' are connecting consumers

    Zimbabwe Guardian (Oct 20 2011) Search , Social Media

    1. The success of social networks and the move to socialise many others aspects of the web – from content and search to deals and commerce – has captured the imagination of analysts, content creators and brands. Those best positioned to monetise these changes, however, are developing strategies that extend beyond social networks built on who-knows-who to those built on shared interests: so-called “communities of interest”. (Read Full Article)

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