Own Your Brand, And Your Competitors Through Content Curation

Curata on Content Curation (Oct 26 2011)

1. In this fast-paced, web-based world, content is abundant. Creating original content in the form of blog posts, online articles, photos, videos, social media and more are reaping huge benefits for businesses large and small.

   But it takes a lot of time and effort. It takes consistency to take advantage of branded content’s ability to engage consumers. Though we know it drives traffic to our websites, it can be a struggle to keep every channel of communication updated. And as more content floods every aspects of the web, it is hard for brands to stand out and for consumers to make sense of what they encounter.

   With content curation, a brand can easily stand out from its competition and solidify itself as a valuable provider of information as well as a high-quality product or service. Much like how a curator at a museum finds and selects the best pieces of art or history to display, a content curator continually finds and tags the best, most relevant online content and other resources on a specific subject to match the needs of its particular audience. This content can come in the form of articles, blog posts, videos, photos, tools, tweets and more.

   With branded content curation, you can leverage your competitions’ informative media to disseminate to your own audience. With a combination of original and curated content, it is possible to attract and appeal to a much wider audience, including people who could be attached to a brand other than yours, opening the possibilities for new customers. As a supplement to the original content you create, it can also help you stand out as a thought leader in your industry.

   Many online companies now are taking advantage of curated content. Digg is one of the most popular sites on the internet and everything on it is curated third party content. The Huffington Post website features various news sources and columnists. Many less-known smaller companies are gaining prominence and overcoming their competition with branded content curation and the far-reaching online communities that result.

   There is no reason why your brand can’t benefit from the value content curation adds and own your competition in the process. Take the next step and start your free trial with Curata today.

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