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#ConnectChat Recap: Curating Content for Thought Leadership
ProfNet Connect (Nov 15 2011)
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“Brands as publishers” is a relatively new concept, but one that is gaining traction as brands start to realize the value of creating and sharing content to establish themselves as thought leaders. The content they post influences what people search and find about them, helping to make them influencers in their subject matter and industry. But content curation is a science, and to do it successfully requires not just sharing information, but sharing it thoughtfully and adding a unique point of view to distinguish yourself from the crowd. (Read Full Article)
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Recent Comments
SueMcK » Content Curation Tools: How to pick the right venue?
Great post!
Page One SEO » Content Curation & SEO: Myths and Realities - Webinar Recap
I get around the duplicate content issue by rewriting or summarizing. It's certainly a challenge ...
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