Thanksgiving Leftovers – A Content Curation Guide for the Foodie in All of Us

Curata on Content Curation (Nov 28 2011)

1.  

   Every marketer knows that with Thanksgiving comes endless days of delectable leftovers.  Although you may still be shaking off the tryptophan from your Turkey Day meal, it is no time to slow down your marketing efforts. In reality, implementing an effective content marketing strategy is not all that different from eating that sandwich filled with your favorite smorgasbord of Thanksgiving fixins’. Whether your goal is to end Q4 on a high note or start out the new year strong, read on to see how content marketing can fit into your leftover plans.
   
   Everyone knows that perfect leftover Thanksgiving sandwich cannot be executed without the proper strategy in place, and content curation is no different. Content curation- the process of finding, organizing and sharing online- is an emerging strategy that, according to a recent survey conducted by HiveFire, 82 percent of marketers are now implementing.
   
   Following these three steps will ensure that your meal, and your strategy, will go off without a hitch.

   1. Scan the refrigerator and news wisely.
   Just like you can’t create that delicious leftover meal without first locating the ingredients, you can’t share relevant content without first finding it.  You must ensure your dog did not dive into the stuffing and check to see that the food is not suffering from post-turkey day exposure in the same way you must find content for your audience that is still relevant and fresh enough for them to enjoy.  Successful content curators and sandwich makers alike know that finding the best ingredients are the foundation to a great end result.

   2. Create that perfect tasty mix.
   Molding your leftovers into a work of sandwich art takes a great deal of organization.  Keeping ingredients in separate Tupperware and knowing how long to reheat the sandwich without over-toasting the bread is just the beginning.  You must look at organizing your content with the same eye.  Successful content curation requires mixing key components in measured increments to create material that will keep your readers engaged. Tagging content in a similar way as you label your Tupperware containers will help things to be easily located by those who tread into the refrigerator or onto your website.

   3. It’s all about presentation.
   Once you have created your Thanksgiving leftover masterpiece it is time to share it with family friends – as long as you have enough remaining after you eat it, of course.  The same is true for content marketing.  Once you have established the perfect mix of relevant contributed content and created content it’s time to share it with your customers via your company website, email newsletter or social media channels!

   Nobody is crazy enough to throw away their Thanksgiving leftovers so why would anyone throw out valuable content in their marketing strategies?  Use these content curation tips and results will be just as satisfying as Thanksgiving dinner itself.

   Image: Wigan Ang, Boston Globe. http://unbreaded.com/wp-content/uploads/2009/11/thanksgiving-leftover.jpg
   

   Bookmark or Share this article