Content - 2012 Content Marketing Benchmarks, Budgets, and Trends

MarketingProfs (Dec 7 2011)

1. Some 9 in 10 B2B marketing organizations, regardless of company size or industry, say they've used content as a form of marketing in 2011 (that's the same proportion as in 2010), according to a study by the Content Marketing Institute and MarketingProfs. Moreover, those marketers say they employ on average eight separate content marketing tactics to achieve their marketing goals. (Read Full Article)

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