Google Fresh Makes Fresh Content—and Content Curation—Even More Important in SEO

Curata on Content Curation (Jan 13 2012)

1. The greatest challenge of a search engine is to provide the person searching with the most relevant content based on the search key words. In many cases, the relevance of the content is inherently dependent on how recently the information was published (think of searching ‘Will Ferrell’ and being served a press release announcing ‘Will Ferrell has joined the cast of SNL’ as your top result).

   To keep search results current, a few months ago Google initiated an algorithm update: Google Fresh. According to Google, the change helps the company “figure out if a result from a week ago about a TV show is recent, or if a result from a week ago about breaking news is too old.”

   As with all major and minor Google changes, there’s good news and bad news. It’s bad news for companies that were getting good results under the ‘old’ rules and it’s especially bad news if you’re not updating your website frequently.
   However, for brands and individuals dedicated to publishing fresh content on a consistent basis, the Google Fresh update is excellent news. Businesses using content curation to update, augment, and enhance their content are well positioned to provide the type of content that Google Fresh is designed to find.

   Content curation, under the new ‘fresh’ rules, is a way to turbo charge SEO potential for your content.

   You’re constantly providing fresh content. And Google loves fresh content.
   The chances of people linking to you increase dramatically. And Google loves popular blogs and websites.

   Companies and individuals who make significant SEO efforts understand that providing fresh content is one of the most important and powerful SEO tactics. This is typically done through a blog or an RSS feed. One of the major challenges is creating fresh content regularly and keeping it interesting, informative, vibrant, relevant, and salient. I encourage you to take an honest assessment of the content on your website or blog. Are you publishing new content every day? Are you tagging your content so it’s easier for your audience to find and link to as well? Are you sharing out your content so it’s more convenient for others to find you and link to your content? Through content curation, you’re able to supplement your original blogging efforts by curating content from other sources. Through the curation process, you’re creating links and accessing content with key words that will have a great impact on your SEO in Google’s eyes. In addition, you’ll be reaching an audience that may not have found you before.

   To begin realizing the SEO benefits of content curation today, start your Curata 30-day free trial.

   Bookmark or Share this article