Why Smart Businesses will Curate Word of Mouth in 2010

fyindout.com (Feb 10 2010) Marketing , Social Media

1. We’re all used to going online and finding outside information in the form of ratings and reviews in the B2C world, however when it comes to B2B, service providers still tend to be the gatekeepers for prospects in terms of finding customer feedback before they decide to purchase. It’s not that they intended to be the gatekeepers, it’s just that nobody else shared or organized the information with the exception of high-end analysts firms that sell their reports and evaluations for a fee that most small to mid-size businesses can’t justify.Brought to you by: B2B ... (Read Full Article)

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