What Curata Loves About Content Marketing

Curation Insights (Feb 13 2012)

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   With Valentine’s Day here, content marketing can expect a boost in love-related queries and traffic. To celebrate this day of attraction, here are the top five benefits of successful content marketing that Curata loves – any day of the year!

   1. Get Found

   We are in the age of the hashtag - where a # can mean you're invested in the conversation and most major events come with a tag. Chiming into the conversation around main events can help you get found. For example, using Valentine’s Day content on your blog or website can easily bring in prospects and industry influencers for discussion. For example, the Internet will be running rampant with Valentine’s Day content – ride on the coattails of that keyword popularity by relating it to your particular topic. Using a service that will deliver the freshest content to your blog or website will establish authority while making you an information hub that people will remember in the future. With Curata on your side, you will be able to turn your website into an information hub for your readers.

   2. Create a symbotic relationship

   Do you have a great Valentine’s Day themed top 10 list? Did you see a great post on Mashable the other day that you wanted to share? Why not merge your content idea with the best 3^rd party content you can find. When you combine great curated content with your own original work, you can show your readers that they can trust you to deliver authoritative information from around the web. Content curation can assist with creating a symbotic relationship for your brand where you're sharing relevant 3rd party content, providing your unique perspective and also providing your own original content as well.

   3. Capitalize on the holiday

   If you are running a Valentine’s Day themed promotion, you want everybody to know about it, right? Using Curata will help to get your website or blog found by new readers who are looking for products, services or information regarding the holiday. Having fresh content on your site is essential to bringing in new users who are not familiar with your website. Once the users come to your site, they will see the promotions you are running and could become a regular customer or reader.

   4. Improve search rankings

   The search engines love a website that has relevance across the board. When you have relevant content on your website it will easily get ranked in the search engines. Once you have gained traction in the search engines, more users will be able to find your site. Finding your own content can be tedious, but content curation can save you time finding the right articles and content to share. Creating links back to the original source is key to the success, plus the original publisher may send you a thank you by providing links to your content some day as well!

   5. Improve branding

   For most organization, your website is a major piece of your brand and your branding. Whether you are selling a product or service, it is important to have the freshest content on your site. Giving readers a way to find you is only the first step but organizing and tagging the content in an easy to read way is equally as important. Having an easy to navigate taxonomy helps to position you as a #1 resource for your industry and can only improve on your brand's equity.

   Content curation software can offer brands the five benefits listed above, and more. Marketers seeking to give their brand the Valentine’s gift of greater recognition and increased website traffic might want to consider adding content curation software to enhance their marketing programs.

   Want to find out how content curation software can change your brand’s relationship with consumers? Try a free content curation trial with Curata for 30 days.

   Not in a loving mood, check out our recent video the ‘Sh*t Content Marketers Say’ and prepare to laugh.

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