2. Feed the Content Beast eBook

    How to Feed the Content Beast (without getting eaten alive)

    Download this great resource to learn some new tips and tricks on optimizing your content, curated or original. Foreword by Ann Handley of MarketingProfs.

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  3. Quotes

    1. “ We don't do any [b2b] brand advertising at all. ”
      By Todd Wheatland
    2. “ I realized a few years ago, when content marketing was a sexy new term, that we had really been doing it for about 10 years or more. ”
      By Todd Wheatland
    3. “ Traditionally, we thought of [content marketing] as thought leadership, big stuff. ”
      By Todd Wheatland

  4. Topics Mentioned


  1. Content marketing becoming vital

    BtoB Magazine (Feb 14 2012)

    1. Kelly Outsourcing & Consulting Group has embraced content marketing in a big way. “We don't do any [b2b] brand advertising at all,” said Todd Wheatland, VP-head of thought leadership and marketing at Kelly OCG.

      (Read Full Article)

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