Benefits of Business to Business Content Curation

bkarma.com (Feb 27 2012)

1. Marketers use content curation to establish a reputation as a trusted resource in a particular area, to build an audience (that eventually buys) above the funnel, and to foster interaction with a community of people who share specific interests.

   At a tactical level content curation also draws organic search traffic, provides fodder for nurture campaigns and informs marketers so they can intelligently participate in online conversations. Benefits of content curation

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