Content Curation is "for" Readers, Viewers and Listeners, Not "About You"

The Conversation Manager (Mar 8 2012) Social Media

1. Talking about yourself too much generally does not create high engagement. Brands and companies also, should not be too over-promotional when doing content marketing, and curating content.

   The business purpose is to create an audience first, then prospects as a follow on. You want, as a content curator, to create the equivalent of a hit TV show, not an effective commercial, though there is a clear business reason to create effective commercials.

   But commercials only work when there is an audience first.

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