Lessons In Brand And Social Media Storytelling. Some great insights for all marketers

1. Many DIY Web 2.0 services promote the perspective that anybody can do it. They demystify the process and inspire folks to take the leap forward into their dreams. Every brand needs to find its ethos, its larger reason for being, and channel that passion into a message and voice. What’s your bigger story? Curation helps you capture that story from multiple sources to add authority and influence. (Read Full Article)

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