Content Curation Requires Perspective

Advanced Market Training (Mar 14 2012) Marketing

1. If you think of a curator as a collector, then you might see content curation as "aggregating" links to other posts. But content curation is way more than that, many would note. Collections are built around a theme.

   Curation is more about weeding through everything and putting the best content into a digestible perspective for your visitors.

   It's hard to do that using only algorithms, even when the algorithms are looking for relevance and "likeness."

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