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    How to Feed the Content Beast (without getting eaten alive)

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  1. Some B2C Content Marketing Lessons Might Apply for B2B Marketers

    Business 2 Community (Mar 13 2012)

    1. Business to business content marketers face hurdles business to consumer marketers often do not face, namely that the odds a consumer has a potential personal and emotional engagement with a product are much higher. B2B marketers often do not have an opportunity to build on such emotional connections. But even B2B marketers probably can benefit from user behavior suggesting that posts, tweets and status updates filed on weekends get significant readership, which might be contrary to conventional wisdom.

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