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The Open and Shut Case for Content Curation
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Content Marketing Has Value for Internal Audiences
IP Carrier (Mar 17 2012) Marketing
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Most business-to-business marketers likely would agree that the primary purpose for content marketing, and hence content curation, is its role in stimulating revenue. Like all other marketing activities, content curation aims to build a sales funnel. But internal audiences also can benefit, some would argue.
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