1. Feed the Content Beast eBook

    How to Feed the Content Beast (without getting eaten alive)

    Download this great resource to learn some new tips and tricks on optimizing your content, curated or original. Foreword by Ann Handley of MarketingProfs.

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  1. Curation and "Creation" in Business Context

    Digiday (Mar 19 2012)

    1. Curation and "Creation" in Business Context

      At South by Southwest, The New York Times’ David Carr argued that much curation is essentially theft of creator efforts. Those of you familiar with some other ecosystems will see the pattern here. Movie theaters cannot be owned by studios, for example, in part to prevent an old vertical monopoly deemed unhealthy. But think of curators partly as distributors of original content. Though theatrical distribution does not create as much revenue as other downstream licensing (DVD sales, for example), theatrical exhibition is how "buzz" gets created to create bigger downstream channels. You might argue content curation, aside from its other ...

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