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Social Media Influence, When Using Content Curation, is a Lot Like Journalism
InfiniGraph (Mar 23 2012) Marketing , Social Media
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Social media influencers acting aspublishers or content curators are exhorted to use the same fundamental tools journalists are taught when trying to determine whether something is "news worthy."
The content chosen for curation ideally follows the “5 W rule”: Who, What, When, Where, Why. All journalists learn, early on, that any news story should answer those questions.
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