One Way of Quantifying Content Curation Return on Investment

Social Media Strategy (Mar 25 2012)

1. Many would argue it is difficult to quantify the return on investment from content curation, in its many forms. Here, among other themes, is one way to attempt to quantify return from one form of content curation, namely "tweeting." Note the conundrum: all content marketing activities have to relate to business objectives. But it is tough to measure the impact of this one form of content curation marketing to an identified business objective.

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