Content Curation Beyond Thought Leadership

OpenView Venture Partners (Mar 28 2012)

1. Demonstrating thought leadership is among the most common reasons for content curation by business to business brands. It might seem counter-intuitive that thought leadership can be gained while sending visitors to your website elsewhere.

   Over time, theory suggests, users will come to rely on a particular curated site as a reliable and authoritative curator of the "good stuff," saving users time.

   Also, every curated post provides an opportunity to improve seqrch rankings, over time, driving more visitors to a company’s website.

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